AIR 107.2 strengthens local news with major stake in Dorset News
AIR 107.2 strengthens local news future with major stake in Dorset News AIR 107.2 is proud to announce it has become a major shareholder in Dorset News, the well established local online news platform, reinforcing the station’s commitment to delivering strong, independent local news for the Weymouth and Portland community following the return of Managing Director Carl Greenham, who recently stepped back in along with fellow Commercial Director Jamie Lyones to secure the future of the station.
Dorset News has been running for over five years and is delivered by a small, dedicated team who are deeply passionate about what they do. Together they have built a strong and loyal following, supported by an impressive reach across their website and social media channels, and maintain a strong community presence. By joining AIR 107.2, they will be supported to develop more professional broadcast skills, gain structured newsroom experience, and take their reporting to the next level while continuing to serve the local community. Their reports will be heard on air, published on the AIR website and shared across the station’s social media platforms, expanding their reach to new audiences across the area.
AIR 107.2 will provide dedicated on air local news, a level of local radio coverage not currently offered by any other station in the area. The partnership will deliver a joined up approach to local reporting, providing trusted, relevant news across AIR’s on air bulletins, website and social media platforms.
Listeners will benefit from richer, more frequent local stories that truly reflect the communities AIR serves. AIR Commercial Director Jamie Lyones said “Strong local news brings more listeners, and more listeners create real value for advertisers.
Dorset News already attracts a large, engaged local audience, and bringing that content onto AIR gives people even more reason to tune in. It’s a win for listeners, a win for local businesses advertising with us, and a win for the long term strength of the station.” Since the station was taken over, significant changes have already been made across AIR 107.2, with a renewed focus on local content, quality and community connection. Further major announcements will be made in the coming weeks as new developments are revealed.